The problem we solve
Respondent recruiting · UX & product research
Panel-sourced respondents aren’t the same as real ones
Most recruiting firms fill your study using only a pre-built panel. The more someone looks like a perfect respondent on paper, the more likely they’ve done dozens of studies and learned what researchers want to hear. And here’s the structural problem: when a firm has a panel to justify, every study gets filled from it — whether it’s the right source or not. Their business model requires it.
Ours doesn’t. We recruit straight from the real marketplace, using the same targeting and media craft that advertising agencies use to reach consumers — finding people who weren’t looking to be found, and who bring genuine, unhabituated reactions to your research.
Fresh respondents
No panel conditioning. Real reactions from people who weren’t looking to be recruited.
Precise targeting
Recruited to behavior and profile — not just who’s in a database.
No panel agenda
We recommend the right source for the research. Not the one that justifies our overhead.
Our clients
Organizations that can't afford to study the wrong people
Marketing Partners has been an effective partner recruiting participants for our usability studies! They are quick to respond to requests, flexible in discussing our needs, and helpful in identifying participants that meet our requirements in a timely manner.
Kelly S.,
UX Researcher
- Graco
MPI has a long history and partnership with my department and has always met expectations! The participants recruited have a variety of cultural backgrounds and possess great communication skills.
Effy Z.,
UX Designer
- Whirlpool
My recruiting needs for Marketing Partners have been fully met. Their flexibility, personality, and general helpfulness with recruiting have lifted a great burden off of our teams shoulders, so we can do a better job of preparing for our studies on our end. I am very grateful for their continued support of our research here at Newell, and look forward to working with them in the future.
Andrew C.,
UX Lab Analyst
– Newell Brands
How we think about research
How we work
From brief to study day
Brief received
We learn your study profile and timeline.
Tell us your ideal pool of research participants
We go find people
Paid media, outreach, and targeted ads.
We run a targeted recruitment campaign.
You review & approve
Live roster shared with your team.
We keep you up to date on recruitment status.
Study day
Right people, right time, every slot filled.
Your study is successful because we provided the right recruits.