About | Triple-R-Pro

Who we are

A respondent recruiting firm with 40 years of experience and advertising agency DNA

Our origin

Born from an advertising agency.
Built for research.

Triple-R is a unit of Marketing Partners, Inc., a marketing communications company with roots in advertising. That origin shapes everything. Where most recruiting firms think in terms of databases, we think in terms of audiences.

We've been doing this for 40 years. Some of our client relationships have lasted for most of that time. When you still have your first client four decades later, something is going right.

What sets us apart

Panel independence

We maintain a database, but we don't rely on it — which means we have no financial incentive to push clients toward one. Every sourcing recommendation we make is driven by what will produce the best research outcome at the best price.

UX & product research

Small-sample formative research where every respondent carries real weight.

Custom panel building

Longitudinal studies and ongoing communities, when the research calls for it.

Research logistics

Scheduling, coordination, and field management — end to end.

We believe we’re still in business after 30 years because we focus on three “R’s”— Rigor, Reliability, and Relationship. It’s our Triple-R formula.

Rigor because the right degree of exactness (consistent with value in the client’s eyes) is essential in your and our work.

Reliability, for obvious reasons.

And Relationship—the reason we still have our first client from more than 30 years ago (a relationship that dates back to a predecessor company.)

Our Triple-R Values

We don’t look to get on bid lists.

We build to order and focus on long-term relationships. We look for new clients who are open to an ongoing, trust-based relationship.

It’s in our name—Marketing Partners. We’ll never be a fast-growing “hot company,” but we’re always changing and aim to be around for another 30 years, at least.

Our Team

Steven A. Reed

Qual/quant researcher, innovation team leader,

market strategist

CEO Founder

Herdley O. Paolini, PhD

Behavioral scientist, licensed psychologist, team leader

Senior Vice President

Karen White

Whirlpool User Experience pioneer, now client relationship manager

Vice President

Michael A. Paolini

Filmmaker and writer now researcher and operations team leader

Associate V.P.

Brent Brookhouse

Former editor for Vox Media and USA Today properties, IT developer/team leader

Associate V.P

Herb Helm, Jr., PhD

Behavioral scientist, clinical psychologist, educator, consultant