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Product teams budget carefully for development, design, and launch. Research is rarely treated the same way. It should be. Every year, product teams make the same calculation. The research phase feels expensive — in time, budget, and calendar pressure — and the product needs to ship. So research gets shortened, skipped, or substituted with internal assumptions about what users want. The thinking is that you can always course-correct after launch. That thinking is expensive. M

How Triple-R’s origins became its most durable competitive advantage Most respondent recruiting firms grew out of market research. Their tools, instincts, and infrastructure were built to manage data, to maintain panels, process screeners, and fill slots. Triple-R grew out of something different: an advertising agency. And that difference, which might seem like a footnote, turns out to matter quite a lot. The Agency Mindset Advertising agencies are fundamentally in the busi

On longevity, trust, and what it means to still have your first client There is a version of forty years in business that is purely a number, a tenure stat that gets cited in credentials decks and forgotten. Then there is the version that means something: forty years of client relationships that persisted through leadership changes, market shifts, technological upheaval, and an industry that kept reinventing what research was supposed to look like. Triple-R is proud to fall